I read this post a few places this morning – and was expecting something longer. It sparked my interest because I read Li’s book “Groundwell” – and I had just gone to a similar conference a few weeks ago in Atlanta.
Charlene Li co-Author of Groundwell
August 13, 2009
Charlene Li: Preparing for the Future of Search
At this morning’s keynote at Search Engine Strategies San Jose, “Groundwell” co-author Charlene Li shared these five insights on the future of search and social networks:
1. Social networks will be like air.
2. Your social network will go with you.
3. People must be at the center of your search strategy. Not keywords.
4. Deepen relationships with social technologies.
5. Be ready to give up control. You have no choice.
I was going to comment on this but I almost think its better just the way it is. To me these are profound statements and represent a vision I also share. I have made many references to a quote in my upcoming book “The Strategic Internet” that mirrors this vision.
“Since humans are hardwired to be part of a social group, the connections between us run a lot deeper than the world wide web. That connection or human relationship should never be overshadowed by the technology that facilitates it.”
Something to think about.
Tags: A Social Network, Charlene Li, Groundwell, strategic internet