The Web Strategies Podcast

Digital Brand Review

by on Jul.10, 2011, under Podcast Show Notes

This episode of the Web Strategies Podcast takes the show in a new direction. As one of the first Internet Marketing pod-casts available on iTunes, the show was originally designed to be formatted as an audio file. The user would download and listen to the program on an iPod as if it were a radio talk show. But – as it always does – the Internet has evolved. The way we use iTunes and pod-casts has evolved.

The Digital Brand Review Board

Tom Anthony, Robin Segbers, and Chandler Turner

From this episode on we will present in video. Here is the first of eight programs in a series on “The Digital Brand Review” filmed in July 2011 – with more scheduled to arrive in late august. While the show is not as highly produced as some pod-casts it does take a little time to edit, mix, transcode, test, and upload. The plan is to release them all as completed – but there will probably be a few days to a week in between each.

We take you for a “behind the scenes” visit to the production day of a series presented in edited form on YouTube. For this first broadcast set I used three cameras – two of which which are used only for the podcast audience. I thought it would give you, the viewer, a better sense of being in the room during filming. The intention is to let you see how we use this medium as an Internet Marketing Strategy.

The video posted below is optimized for delivery through iTunes and it’s not actually set up for streaming. Whether you watch online or through iTunes will probably take a couple of minutes to download.

As always I welcome your comments and questions.

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