My guest today is a fixture on the LA radio scene, Rich Boerner (pronounced “Burner”) . I first met Rich many years ago when we did a web site for his voice-over business. he recently called me looking for an air check of a show he hosted for pay-per-view in Philadelphia that featured an Ozzie Osbourne concert. To give you a hint – it was likely one of the very “first ever” pay-per-view concerts. The air-check was also an example of very early internet video, and that’s why I had it originally… it was included in that website I did for him years ago.

Anyway… we got to talking and I discovered that Rich has transcended the air waves and taken his radio chops directly to the folks over the internet. Seems media giant CBS decided it would be better to cut expenses by changing from a Hot Talk format to a Hot Music format. Sadly it actually makes sense as you will hear in this fascinating story of innovation which I hope you will enjoy as much as I did.

 Internet Killed the Radio [41:01m]: Play Now | Play in Popup | Download

To listen to Rich Boerner online visit HotTalkLA.com or the 2 Guys and a Mic website.

Rich Boerner is featured on HotTalkLa.com

Digital Body Language

I have been working on posting meaningful materials from the Online Marketing Summit in Atlanta, and  I hope you will find some benefit from the experiences I brought back from OMS Atlanta. I was among about 200 people in attendance and met some great folks.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute kicked off the event with a great presentation. He gave a good background on the purpose of the event and great advice on how to get the most out of each session. I selected the advanced track and without exception the speakers were all well-informed and gave up-to-date information. Questions from the floor were also a great part of the event.

During the lunch break Steve Woods had a very interesting presentation on understanding online behavior. I was pleased to win a copy of the book Digital Body Language from Steve – and of course I did get him to sign it for me!

I guess the one session I enjoyed the most – and got the most out of was by Stacy Williams, President of Prominent Placement, an Atlanta based  Search marketing Company.  She provided my quote for the day – “For every $1 spent on search marketing you get $9 in return”

I’ll have more on each session on the Web Strategies Podcast – including some interviews. Soon.

While there have been shortages of episodes of The Web Strategies Podcast there certainly have been an abundance of changes lately. This is a time for introspection for me personally as I begin a new life.  Statistically a majority of us have gone through a separation or divorce, and I know I need say no more in explaining why this venue has stood in silence for several months now.  The focus of my world recently has been to transition to living solo which is going well.  I am now living in Chesapeake, close to my office.  Thankfully my professional life continues to flourish along with the  success of  Web Teks.

I guess the biggest news is the Open Source Music Project. With more time as of late to devote to my music, it brings me great comfort – and surprisingly others seem to enjoy it as well.  This project has a corresponding podcast which I will link to as soon as iTunes gets back to me with an ID.

The Open Source Music Project was actually germinated during my association with a group knows at A2 in 2007. Although I am obligated to leave out most of the details, A2 is an effort to launch a new kind of digital entertainment. As far as I know that is still an effort in progress.

So what the heck is open source music?

I made it up. But the concept is to allow the free use of any individual tracks as the ingredients for a new song. When you record and produce your own music it is usually a series of separate audio tracks blended together. My inspiration came from getting such different results when mixing certain tracks together and leaving some out of the mix. Some of them are not so great – but a few really shine.  On the Open Source Music Project site I encourage anyone interested to download these tracks and use them any way they like (under the Creative Commons Attribution License). If you take a listen let me know how abysmal that stuff really is.  You may comment on any track on that site and if you really are a glutton for punishment subscribe to the RSS feed.

My Podcast Alley feed! {pca-19cf19ab8c04492f269146516fd48790}

Podcast Alley???

Podcast Alley is a podcast directory service, and I order for the Web Strategies Podcast to be listed there they require a link back to their site. That’s pretty clever actually. The way Google ranks website popularity is based mainly on the number of other web sites that link to your. So if every podcaster who wants to be listed in the Podcast Alley directory is forced to link back to the company website, it has the effect of raising the web site in the rankings.

I think we can do a whole show on search engines pretty easily, and still keep within the theme of our program – which is Business. A great TV program I have been watching talks specifically about this link back process in an entertaining way. The show is called Download: The True Story of the Internet and it’s on the Science Channel

Here is another one : technorati
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