Success On The Web Is Driven By Passion
by Tom Anthony on Feb.25, 2009, under Podcast Show Notes
Success On The Web Is Driven By Passion
This podcast is a little odd in that it brings me full circle. Martin Joseph is our guest and it’s actually the second time we’ve recorded the same show. The last one was several months back – and well… the recording was just not up to my standards. I was experimenting with a sony digital audio recorder and thought the sound was going to be better. This is actually a much better interview.
This conversation is about two things – the Virtual Business Martin started and the strategy that took him from brick and mortar to the World Wide Web. Some of the links we talked about in the podcast include It’s Off Site Dot Com – http://www.itsoffsite.com/index.php – Secure computer backup online for businesses.
As always thank you for listening and your comments are welcomed.
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Update
by Tom Anthony on Feb.11, 2009, under Podcast Show Notes
After a fairly long hiatus, the Web Strategies Podcast to about to return. Like so many other podcast creators I knew this was the right thing to do – I have working knowledge of Web Strategies for business and the best way to widely share this knowledge is through podcasting. Getting the time to create the actual podcast while holding down a rather intense day job however, is problematic. For example – while I am making this post my lunch is cooking in the office microwave.
The content level here is about to improve – if nothing else by default… I have been asked to be a guest speaker on a radio talk program – and my recording of that interview will serve as the next new Web Strategies Podcast. See OMG
Hope you like the new look and feel of the site too – I use WordPress and just updated all the plug-ins too. Enjoy
Marrying Integrators
by Tom Anthony on May.23, 2008, under Podcast Show Notes
Tom Walker is the return guest and we talk about a dynamic digital catalog project that creates PDF documents and images personalized to the user’s needs. This is a good illustration of how running a business has changed in the digital age.
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We also discuss the ups and downs of tying together a line of business software or other third party application to your company website. What happens when some function on your web site is not doing what you think it should? How to cut though finger pointing and just get the darn thing fixed.
In our Extra section I show you the inside numbers for traffic to this companion website. Click here if you don’t see the Tags and Tags Extra.
Disaster Planning
by Tom Anthony on May.05, 2008, under Podcast Show Notes
This fifth episode of The Web Strategies Podcast happened to be recorded a few days after four tornados ripped through an area about 15 miles from the studio. That prompted a discussion on Disaster Planning – Data Recovery and Hardware Restoration. This is important stuff for everybody. In the studio with me is Tom Walker, president of Web Teks and an expert on the strategic Internet.
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Podcast Extra:
Today’s Podcast Extra is about something called “Add-ons” for the Firefox web browser. Add-ons are mini programs that let you personalize your browsing experience – and if you are not using them, not only are you missing out – you may be drifting behind your competitors. There are all kinds of add-ons, the most popular are tools to help you block ads or download files.
The most useful (at least to me) are add-ons like web developer, which adds a menu and a toolbar with various web developer tools. Perhaps it is a little to geek side, but it has been downloaded over six and a half million times. Not just web developers, but us plain folks are using this tool bar to see how web pages are made.
Another Add-on category you should be aware of is SEO tools. There are probably a dozen good tools out of about a hundred or so available as of this posting. I use KGen (Keyword Generator) which is an add-on that allows you to see what keywords are strong on visited web page. For my own blog pages it lets me see which words will most likely be indexed, and it is useful in figuring out which words to use for social sharing. My hot list if Firefox add-ons can be found here: http://del.icio.us/tomanthonydotcom/addon
We will discuss social sharing and tags in an upcoming episode.
Next week we talk about the Big Catalog Project, and Marrying Integrators…Not that kind of wedding … tying together a line of business software to a website.
Us vs. Them
by Tom Anthony on Apr.24, 2008, under Podcast Show Notes, Show Extras
I am very excited about our new open and close bumpers.
The voice belongs to easily one of the most recognizable voices in America, Joe Cipriano. You may not know his name, but you hear Joe Cipriano every day on Radio, TV and in Movie Theaters. He is the signature voice of the Fox Television Network comedies, the CBS Network comedies and is the in-show announcer for Deal or No Deal.
Pretty darn cool. Joe and I have had a close association for over a decade, since my days as the Production Director of a local Norfolk Virginia radio station called the point. It is really too bad I cannot put my hands on some of the audio I produced with Joe, it was (if I say so myself) really, really good. Thanks Joe – in at least the first and last moments of the show, the Web Strategies Podcast sounds like a Million Bucks.
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Our guest
for the main segment this time out is Tony Scarola, one of our Web Strategies Podcast subscribers, a friend to the program, and a person who we trust as an expert network engineer and security expert. This time we talk about the age-old confrontation between the technicians and your staff.
WSP04 Podcast Extra Technology Audits
As a business owner you have either have money to burn, or a handle on your business technology infrastructure. If it is not practical to have a full time network engineer on staff, your company really needs an annual technology audit. Find a reputable integrator and hire them to send an experienced network engineer to your office. Make sure they physically inspect the network hardware in place, and inventory all routers, hubs, firewalls, servers and workstations in your system. Ask the company to chart out every machine on your network, how they are connected, and identify what services each is offering. This document should be easy to read and easy to understand. Here is a graphic representing the sample Network Map in Microsoft Visio.

Network Chart
Most of the time shortcomings in outdated hardware or software carry hidden costs. Most business owners simply cannot guess how much lost productivity is the result of a staff asked to make do with old dull tools. What you do not know can indeed hurt you when it comes to network security. If security were not your area of expertise, you would have no way to know how serious a risk your business faces every day.
Has your company experienced data loss due to hardware malfunctions, viruses, or other unexpected circumstances? One of the most common threats to business is the unintentional access to sensitive files by well meaning employees. The other more obvious threat is the deliberate destruction of data by disenfranchised workers. Both are preventable if someone in the know warns you ahead of time. All that said, what happens to your business if before work one morning an electrical fire takes out the bookkeepers office. How long would that take to recover without a working plan based on your current real world network? Makes you want to reach for Alka-Seltzer right now doesn’t it?
Strategy of Technology
by Tom Anthony on Apr.17, 2008, under Podcast Show Notes
In this program number three, we talk to Management consultant and author Lanny Goodman about The relationship between technology and business strategy. Lanny is the founder and CEO of Management Technologies Inc. in Albuquerque NM.
Lanny holds a BA in Fine Arts and an MBA in Financial Management, which gives him grounding in the tools and mechanics of business. His book The End of Management is scheduled for release later this year.
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WSP 03 The relationship between technology and business strategy [38:28m]: Play Now | Play in Popup | Download

