Tom Walker is the return guest and we talk about a dynamic digital catalog project that creates PDF documents and images personalized to the user’s needs. This is a good illustration of how running a business has changed in the digital age.

 

 WSP06 Marrying Integrators [29:05m]: Play Now | Play in Popup | Download

We also discuss the ups and downs of tying together a line of business software or other third party application to your company website. What happens when some function on your web site is not doing what you think it should? How to cut though finger pointing and just get the darn thing fixed.

In our Extra section I show you the inside numbers for traffic to this companion website. Click here if you don’t see the Tags and Tags Extra.