The Web Strategies Podcast

This is The Web Strategies Podcast Number 01, and let’s begin by telling you what the show is not. There is no online course in business development to buy. We don’t have some mega seminar to buy tickets for– except in the sense that this podcast is distributing information widely. In fact we are not selling anything.

There is no such thing as a free lunch so I must say this podcast does have a business strategy. I believe, and our sponsor Web Teks believes, that by freely giving the same kind of information we give to our consultancy clients you may see a value in our level of expertise as it applies to your business. Otherwise, this is free.

I believe we have an interesting first program, talking about the difference between performance and return on investment.

In Wikipedia KPI is defined this way: Key Performance Indicators (KPI) are financial and non-financial metrics used to help an organization define and measure progress toward organizational goals. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action.

While ROI is defined as equivalent a core financial; rate of return. It is the ratio of money gained or lost on an investment relative to the amount of money invested. Big difference, but both related. In Podcast WSP 01 Tom Walker gives us his views on the difference.

WSP 01 Podcast Extra

This week I wanted to offer you directions to get to one of the most remarkable resources on the internet: iTunes U. Apple accurately describes it this way: iTunes U puts the power of the iTunes Store to work for colleges and universities, so users can easily search, download, and play course content just like they do music, movies, and TV shows

Head and shoulders above the pack for my taste are three files I found on iTunes U featuring Author Thomas L. Friedman. First if you have not purchased the book “The World Is Flat” you are really missing the picture of how and why the world is transforming into a global economy. Do a power search for Friedman and you’ll find those files and a great talk about his new book, Green is the new Red White and Blue. This is Very worthwhile material. To find it go to iTunes and search for Thomas L. Friedman.